It also means that it is now time to plan your seasonal marketing campaigns, and with a recent study by Crowdtap showing that nearly 65% of shoppers use social media to find a gift for a loved one, a festive social media strategy could be key to a bumper festive season.
The key to any effective marketing strategy is to be clear about the business objectives.
It is crucial for businesses to monitor their social media activity closely over this period, and Go4word is ideally positioned to assist and make this task much simpler and more effective in delivering useful data.
However, choosing the right channels is also important. For B2C businesses, Facebook is a good platform for running a festive marketing campaign – it drove 4% of all visits to retail websites during the 2012 Christmas season. Another top site is Twitter, which is often used for the reviewing of products in the lead up to Christmas. Many consumers use Twitter to help with purchasing products and reviews.
However, small firms that restrict their Christmas social media campaigns to the big three: Facebook, Twitter and LinkedIn, could be missing out on some valuable opportunities, image-based platforms are growing in popularity and during the festive period, customers will be using these platforms to gain new ideas and inspiration.
Creating boards on Pinterest or uploading product images on to Instagram are great ways to engage with modern, image-centric consumers. And during the festive period when decorations are a common sight and gifts are beautifully presented, you can encourage your network to share their most striking photos with your small business through social media channels
If a visitor comes to a website to learn about its products, but leaves before purchasing, the brand can display a Promoted Tweet or Promoted Account the next time they check Twitter. Similarly through Facebook, SMEs can target their audience on Facebook after they have visited a website to learn about its products.
Timing is everything in social media, and there is a wealth of information available online about social media site trends and optimum interaction opportunities. According to Entrepeneur.com the best times for interacting on Twitter and Facebook are between 1pm and 4pm, whereas sites like Tumblr have an optimum engagement window of 7pm till 10pm, Instagram, from 5pm till 6pm, and Google+ between 9am and 11am.
The value of this type of information, is that you know when is the best time to catch people, including potential customers, on these sites and grab their full attention.
While it is worth bearing these timing guidelines in mind, when creating a social media campaign, they should also use their own research and data to determine the optimum timings for your campaigns.
It is also worth remembering how big a role social media plays in customer service, which comes under increasing pressure during the busy Christmas period, when customers tend to have a higher than usual number of questions, requests and issues.
With 42% of consumers expecting a response within 60 minutes, the key to using social media as an extension of customer service is a prompt and meaningful response.
Go4word is able to assist your firm with all your social media requirments. If you would like to know more about how our agency can help your firm get the most out of marketing over the festive season, please do not hesitate to contact us today!