Go4word is a top tier public relations agency based in Cape Town
As the year rolls to a close here are our top 5 reasons why hiring a great public relations agency based in Cape Town is smart business going into 2015!
We pride ourselves as as a top tier public relations agency based in Cape Town, we have over the years had the privileged of dealing with all manner of clients. Our skilled team of PR professionals have put together their all time top 5 reasons why it makes sense to hire a good PR agency.
Reason 1: A great PR agency will keep your story honest.
Great PR agencies are good at tempering a clients enthusiasm and ingesting some realism into the situation. A client will not want to hear that his or her company isn’t newsworthy, but some companies just aren’t and that’s a fact of life. Good PR agencies keep it real and really good ones find other creative ways to communicate the company’s brand value. Bad PR people feed egos and apologize later — that serve’s no one’s interest. The more sober and honest you are about your story and your media goals, the more strategic you can be.
Reason 2: Their past experience means they know the right reporters and outlets
If the story is good, it will get a hearing — and that’s a valuable thing in this competitive world. If it’s bad or even mediocre, all the contacts in the world won’t help. But if the story is good, then they can help immensely.
Reason 3: They may not know everything, but just might know more than you
You need to realize that a great PR agency will know how best to handle all your public relation matters. You have after all hired them to do this specific task, trust them to do their job and help grow your brand, thereby freeing you up to focus on running your company.
Reason 4: They’re thinking beyond publicity
A great PR agency is always thinking about the bigger picture and beyond publicity. PR involves a whole host of processes and steps that are taken to help get your brand awareness up. A great PR agency will be ideally suited to guide you through the process.
Reason 5: They’re a better value than an internal employee
Hiring a great PR agency will always trump trying to manage your PR needs in house. When you hire an employee, you only get that individual’s personal experience. When you hire an agency, you get the whole team’s perspective and background.
If you would like to know more about how go4word’s PR guru’s can help you company thrive. Please do not hesitate to contact us today!