Zara opened its first store in 1975 in A Coruña (Spain). Currently (2012) it operates in more than 85 countries with a network of more than 1,850 stores ideally located in major cities. Zara has a unique global business model that it follows – it is exactly the same everywhere in the world. Zara regards its stores as a major component of its business model. The store is the interface with the customer and it drives the entire business –fashion design, manufacturing and distribution and, ultimately, retail, understood as a response to market demands. The store brings Zara’s range of fashions into the streets, introducing them to customers and drawing feedback from them, which in turn nourishes the retailer’s creative teams. Information travels from stores to our design teams, conveying customers’ requests and concerns. The vertical integration of activities (design, production, logistics, and sales in the company’s own stores) means that Zara is flexible and fast in adapting to the market. Zara can design, develop and deliver new garments to a store in a minimum of three weeks. Zara targets people who love fashion and sells the latest trends in garments and fabrics most appropriate for the season. It offers South Africa a uniquely southern hemisphere collection which is constantly updated by delivering new merchandise to stores twice weekly.