Forever21 is one of the largest specialty retailers in the United States, with stores featuring fast-fashion aimed at bringing the latest catwalk trends to women of all ages. Forever21 endeavours to inspire customers’ shopping experiences by providing a captivating and exciting store environment with a never-ending flow of fun, on-trend fashion at a great value.

Known for making catwalk fashion affordable, the first ever South African Forever21 store was opened on 13 September in Cape Town’s very own lifestyle shopping centre; Canal Walk. Brought to South Africa by Sharaf Fashion Studio SA Pty Ltd, the 1200m² store will include 70,000 units of Spring/Summer women’s fashion range including seasonal basics and active wear, the latest in Forever21 denim and contemporary ranges, as well as a wide range of accessories, shoes and lingerie.

Linda Chang, Forever 21 General Merchandise Manager said: “We strategically chose the vibrant and fashion forward city of Cape Town to launch in South Africa and are excited of its growth potential. Forever21 was founded with the vision focused on the customer and we try hard to differentiate ourselves in a number of ways, including our enormous variety of merchandise, the arrival of new products daily and the company’s ability to target fresh and current trends and offer them to customers at a great value.”

Founded in Los Angeles in 1984 by Do Won Chang, the retail company has recently embarked on a massive expansion plan with the goals of becoming an $8 billion company by 2017 and doubling the number of stores currently open, in the next three years. The much loved brand already has over 600 stores worldwide including in the Americas, Asia, and Europe.

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