New Era is an international lifestyle brand with an authentic sports heritage. Best known for being the official on-field cap for Major League Baseball, the brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. With New Era Introducing we aim to recognize and showcase the creative minds of tomorrow by inspiring individuality.

New Era Introducing is a global creative project showcasing unique talent from across the world. The project gives creative minds of tomorrow an opportunity to make their own statement using a blank New Era 59FIFTY as their canvas. Those judged to show the most unique display of self- expression go on to form a global touring gallery exhibition and are published in a limited edition New Era Introducing book. Cape Town hosted the seventh New Era Introducing exhibition in February 2012.

New Era Introducing will be followed closely by go4word to see what creative creations will be unleashed on the world by the next New Era Introducing finalists.

New Era Introducing creative achievement can be watched and followed on Youtube.

Services used:

  • Public relations – Building brands, engaging consumers and enhancing reputations.
  • Social PR – Building communities and connections to reach and influencer stakeholders through Social PR management.
  • Event Management – Go4word is a specialist events coordination firm, we can assist with all manner of client requirements and our unique niche events are designed to leave a lasting impression on the event attendees. We put in that extra effort that helps to create any event and atmosphere that is meticulously planned, executed to perfection and leaves a lasting impression.
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