Promoting your brand by way of a promotional video

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January 2, 2015

Our five top tips on how to get the most out of promoting your brand by way of a promotional video!

promoting your brand by way of a promotional video

2015 will see social media grow in leaps and bounds. Its estimated that by 2016, 1.5 billion people will be watching online videos. Google has made been very vocal on how it loves video and video can be a very effective way of engaging with your target audience. Our team at Go4word have put this short list of tips together, to help you get the most out of promoting your brand by way of a promotional video.

Tip 1. Make your promotional videos relatively short.

Attention span is a precious commodity. If your audience sees that your video is more than two minutes long, chances are they will bail. It’s akin to bringing home a phone book. We just don’t want to look at that much content anymore!

Tip 2. Get to the point as quickly as possible.

Viewers need to know your message within the first several seconds before they get distracted. So make sure you avoid any fluffy intros.

Tip 3. Include recognizable personalities.

As important as your message may be, people will pay more attention if someone they respect or recognize is involved. You don’t need to sign George Clooney here. Any known expert or influencer who your target audience respects will help to drive home your message. Flaunt what you’ve got.

Tip 4. Each shot should produce the desire to watch the next.

Once your primary message is delivered, build on the benefits of watching the video in its entirety.

Tip 5. Wrap it up with a call to action.

As the video wraps, reiterate your message and ask the audience to do what you want them to do.

If you liked this article and would like to know more about how our agency could assist your firm with all its online marketing needs. Please do not hesitate to contact one of our consultants today!

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