Go4word Presents Our Top 5 Social Marketing Trends for Companies to Watch in 2015
As the end of the year rushed up, we are given time to reflect on what we have experienced with regards to new marketing trends and what worked and yielded the best results. Our team at G04word a leading social media marketing agency in Cape Town have put this article together to highlight the top 5 social marketing trends for companies to watch in 2015.
Trend 1: Mobile solutions will continue to dominate
Smartphones are everywhere, and people are spending increasing amounts of time on them, its not surprising that this platform will be a winner in 2015 for helping to get your brand message across to your target audience.
People are conditioned by society to never let their smartphones leave their sides, so concentrating your efforts on mobile marketing platforms will certainly yield favorable results.
Switch thinking from mobile-aware to mobile-first. Don’t just plan for campaigns and content that “scale down” nicely on mobile. Start with mobile and plan to “scale up” nicely on desktop/laptop. Plan for everyone to experience everything, from marketing emails through websites to social posts, on mobile exclusively.
Trend 2: It’s Now a Pay-to-Play Social World
You need to pay to get your message in front of your target audience. Gone are the days of “free” social media marketing. If you want to keep ahead of your competition, then you need to make sure that you outspend them to stay at number one.
Ditch thinking about social as a free-place market. Your company needs to start to invest in smart social media advertising. You should call in a specialist firm that can help to really make sure that every cent you spend is being directed towards individuals that really need your services.
Trend 3: Social Content Continues as the Rising Marketing Star
Content marketing has always been around and useful, its just recently that that with the advent of social media marketing its really hard to produce quality content in quantity. Marketers have been challenged to produce content for more channels (social, websites, organic search, newsletters, press, paid search, and more), and have been challenged to make that content meaningful and informative. Content will continue to be a central directive for brand marketers on social.
Continue to build content, but be smart about it. You firm needs to invest in developing smart content that is engaging and designed to draw in users. If you are clever you can design content that can be leveraged and re-purposed, therefore if you spend a lot of money developing one piece of content, if you are clever you can then distribute it in multiple ways to get the move leverage.
Trend 4: Video Isn’t Just About YouTube Any More
Video marketing one of those relatively new solutions that have grown in importance over the last couple years. YouTube is still important but other platforms are on the rise and these days a company must focus on all the platforms to make sure that they get the best out of any marketing campaign they embark on. Twitter, Facebook and YouTube are all great platforms that you should consider using in 2015 to help get your company’s message out to the world.