Go4word Presents Social Media Marketing Best-Practices You NEED to Know

Social media dominated the marketing world in 2014 and this trend will not slow down for sometime to come. Social media marketing is here to stay and if you want your business to thrive, you need to start to incorporate it into your daily marketing efforts. Our team of social media marketers at Go4word have put this short article together to highlight the four most important social media tips for getting the most out of your social media efforts.

Tip 1:

 Social Media Marketing

Visual content is important, but written content still gets the best results!

Infographics are great and graphic quotes do get a lot of likes, but content still gets the highest level of social engagement.

Tip 2:

social media marketing

Social media is centered around connecting people in real time. Therefore its not surprising that people expect a response on Twitter, within the hour. They also expect companies to respond  within the same period of time during the weekends and out of normal business hours.You need time to do it well. We see this every day. Businesses need to dedicate at least 10-15 hours a week towards their social media efforts- more if you have more than two platforms. Social is no longer something to be done off the side of your desk. Engagement takes time and this is your opportunity to  demonstrate customer service, strengthen branding and build community. Take the time you need to do it well.


Social media marketing is vital for a successful marketing campaign. If you take note of our tips you will see a dramatic increase in your social media marketing conversion efforts. The real trick to making social media work for your business is to be constantly feeding your target clients with new information that centers around your product or services. Social media marketing is a time consuming exercise, but if you work it. You will see the results multiply.

If you would like to now more about Go4word and how our agency can help your firm with all its social media marketing needs. Please do not hesitate to contact one of our consultants today!

Go4word presents Public Relations and Marketing Trends for 2015

Public Relations and Marketing Trends for 2015

The end of 2014 is upon us and as we all reflect on the year that has passed, we also need to start to look forward to the new year with regard to public relations and marketing trends for 2015. Companies are having to prepare budgets as the 2015 is just around the corner and before you know it you will be back in the driving seat after a whirlwind Christmas break. Below you will find our thoughts on some PR and marketing trends that will be very present in 2015.

  1. The Need for Quality Content Will Spotlight the Importance of Professional Writers

Public Relations and Marketing Trends for 2015

Content is still vitally important and this certainly will not be changing as we move into 2015. One of the best ways you can get interest in your company is via well constructed articles that help highlighting a companies expertise, as well as, showcasing the company’s experience and knowledge throughout an industry or business sector.

Through the creation of articles centered around your business will help improve your companies SEO (Google rankings), establish a strong social media presence with well written blogs and social updates, and secure important editorial coverage on industry topics with relevant industry specific articles.

  1. Mobile Marketing Will Dominate: Master It

Public Relations and Marketing Trends for 2015

Just as in 2014, mobile marketing will continue to increase, and its impact on how companies engage with their target audience will become more noticeable. Mobile marketing will become even more important in 2015 as more firms fight to get brand awareness from mobile technology. Your firm will need to partner up with a PR Agency that is on the cutting edge of marketing trends so that you can make sure that your marketing budget is being well spent and getting the ROI you require.

  1. Micro-targeting: It’s Time to Really Get to Know Your Customers

Public Relations and Marketing Trends for 2015

Micro-targeting highlights the importance of digging deeper into customization and personalization strategies to find the small, yet potentially profitable subsets of a market and niche offerings. Platforms like Facebook and LinkedIn have the ability to allow a company to target specific people. This micro targeting will certainly be dominating in 2015 and its vital that you are working with a PR Agency that can help advise you on how best to go about positioning your firms for maximum results.

  1. Paid Placements Are Here to Stay: Spend Your Money on the Right Content and Platform

Public Relations and Marketing Trends for 2015

Paid for placements are not going anywhere. In 2015 it will be even more important that companies spend time and money investing in paid or sponsored placements to engage hard to reach consumers. These days is a company isn’t willing to pay for social media, then follows are less likely to see anything that the company is doing in the social sphere.

  1. Marketing Automation Tools Will Change the Way You Play

Public Relations and Marketing Trends for 2015

Marketing automation tools have been around for a while, but there is definitely a movement into integrating existing automation tools into a single system, these new powerful automation tools will help companies to take advantage of more targeted advertising and a greater strike rate and ultimate conversion ratio.

As marketing and public relations continues to change and evolve, staying informed of trends and advancements is crucial. Contact the experts at Go4word a leading PR Agency in Cape Town, and we can help you identify the best options for marketing and public relations for your business in 2015.