Go4word presents Public Relations and Marketing Trends for 2015
The end of 2014 is upon us and as we all reflect on the year that has passed, we also need to start to look forward to the new year with regard to public relations and marketing trends for 2015. Companies are having to prepare budgets as the 2015 is just around the corner and before you know it you will be back in the driving seat after a whirlwind Christmas break. Below you will find our thoughts on some PR and marketing trends that will be very present in 2015.
The Need for Quality Content Will Spotlight the Importance of Professional Writers
Content is still vitally important and this certainly will not be changing as we move into 2015. One of the best ways you can get interest in your company is via well constructed articles that help highlighting a companies expertise, as well as, showcasing the company’s experience and knowledge throughout an industry or business sector.
Through the creation of articles centered around your business will help improve your companies SEO (Google rankings), establish a strong social media presence with well written blogs and social updates, and secure important editorial coverage on industry topics with relevant industry specific articles.
Mobile Marketing Will Dominate: Master It
Just as in 2014, mobile marketing will continue to increase, and its impact on how companies engage with their target audience will become more noticeable. Mobile marketing will become even more important in 2015 as more firms fight to get brand awareness from mobile technology. Your firm will need to partner up with a PR Agency that is on the cutting edge of marketing trends so that you can make sure that your marketing budget is being well spent and getting the ROI you require.
Micro-targeting: It’s Time to Really Get to Know Your Customers
Micro-targeting highlights the importance of digging deeper into customization and personalization strategies to find the small, yet potentially profitable subsets of a market and niche offerings. Platforms like Facebook and LinkedIn have the ability to allow a company to target specific people. This micro targeting will certainly be dominating in 2015 and its vital that you are working with a PR Agency that can help advise you on how best to go about positioning your firms for maximum results.
Paid Placements Are Here to Stay: Spend Your Money on the Right Content and Platform
Paid for placements are not going anywhere. In 2015 it will be even more important that companies spend time and money investing in paid or sponsored placements to engage hard to reach consumers. These days is a company isn’t willing to pay for social media, then follows are less likely to see anything that the company is doing in the social sphere.
Marketing Automation Tools Will Change the Way You Play
Marketing automation tools have been around for a while, but there is definitely a movement into integrating existing automation tools into a single system, these new powerful automation tools will help companies to take advantage of more targeted advertising and a greater strike rate and ultimate conversion ratio.
As marketing and public relations continues to change and evolve, staying informed of trends and advancements is crucial. Contact the experts at Go4word a leading PR Agency in Cape Town, and we can help you identify the best options for marketing and public relations for your business in 2015.